I collect stories from people and places in order to build a storytelling of a region or a territory.
I travel, do interviews, take photos to put light on farmers, products, traditions, events that describe the true soul of a place.
This is what we did for “A Veglia sulle aie di Montespertoli” a rural festival warming up the Tuscan summer with events in local farms: tastings, dinners, workshop, walks. I renewed the website and curated the section storie sull'aia.
Or with Circolo Semi: building a seeds collection from Milan urban gardens, to shape a new narrative of the peripheries neighborhood.
Copywriting and creativity for brand communication
I write texts for websites or printed materials in order to build awareness and curiosity around the brand.
This is the case of Cantina Monferrina, where I described the new beginning of an ancient wine story. How a young winemaker decided to take its old family winery and renew it with a fresh project: a combination of natural and locally rooted wine, landscape and creativity.